Penetration | Marketing Metrics: Understanding Market Share and Related Metrics | InformIT - Penetration rates

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Is the percentage of your target market that you reach with a product, service or brand in a period of time. Penetration rate may refer to: Market penetration, in marketing, a parameter to show the rate of circulation of a product in its market. Rate of penetration, or drill.

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Comments:

By Goltinos - 19:52
Market penetration is a crucial indicator as to whether your marketing and sales strategies are working.​ Market penetration is the percentage of identified potential customers you have acquired.​ The penetration rate is easy to calculate if you know your target market size.
By Gakus - 20:48
A definition of penetration rate with calculation example.
By Dait - 12:21
How market penetration rate is used to measure marketing results.

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